This is the age of the harmony of art and design; where painters become designers and functionality is fused with beauty, pretty much like the famous Bauhaus art movement in Germany. And with the advent of the Internet, new art forms and media have been developed, created, and perfected. Included in this list is the Digital Arts, more specifically, Web designing, which has gained rising popularity over the past few years. The web has become a virtual canvas for the modern artists, with HTML codes and pixel-based images at his disposal. Here, some websites which can be considered as those who have perfected the balance of fusing pure art together with a practical design:
Take a look at the apple website. Sure, it could look better with some sparkles and spiff, but this website makes it to one of the best-designed websites for that very purpose: simplicity. All that flash you’ve put in your site will just be useless if you don’t give it time to load. This site was created with both design and practicality in mind. The pages aren’t that laden with heavy stuff, which make them quite easier to load than those sites that rely mostly on flash or other heavy applications to leave a lasting impact. Unfortunately, most of the time, the only lasting impact they’ll leave to impatient web surfers are their heavily-laden loading pages.
At a more agreeable note, the reason why the flashy, artistic, expressive websites lean heavily on the artsier side of designing and less on its more practical way of thinking is because they’ve reviewed their target market and they know full well what kind of people would be viewing their site. That’s a good thing, since they are able to design their websites in the best way possible that it wouldn’t affect their potential visitors by that much.
A good example of such a site that delivers that way is Rock and Republic’s official web portal. At first thought it may seem quite unplanned and unwise for them to take on the site with small white font in a black background as it will seem unpleasing to the eyes, most especially for elder people who would like t have a try at viewing their site. But on closer and more thorough inspection, it would be not unthinkable to congratulate them on a job well done on designing a web site to suite the personalities and preferences of their target market. For starters, they know that people who would be after their clothing would be in their mid-twenties, and could read text as small as they made it. They also knew that bold expression of art would be appropriate, given that their clothing line spoke of such artistry in great volumes. They knew what they were doing, and that’s what counts in the web designing game.
As a side note, you can also create these kinds of websites if you want to. But that doesn’t mean that you can make one already at you first try, when you know nothing at all about coding and such. You need to practice a lot and learn a lot of things before you come up with something like those. In the meantime, try using media lab’s Sitegrinder for your web-making needs. Sitegrinder offers you to make yourself a layout, and get yourself a website without having to write so much as a single line of coding.